Whether bride, maid of honour or guest – here you’ll find the right look for every role. Jump straight to your topic:
I do! – dresses for the bride
Delicate lace dresses in pastel tones, cream-coloured chiffon A-lines or white maxi dresses with romantic flounces – here you’ll find dreamy looks for the civil ceremony as well as elegant outfits for your silver wedding. Whether classic, modern or playful, our designs underline your personality and let you shine on your big day.
The best part: our high-quality occasion dresses are designed so you can wear them again after the wedding – as an elegant summer dress or for festive occasions. Because style doesn’t end with the “I do”.
What to do with your wedding dress after the big day?
Months of searching, worn full of emotion – your wedding dress is more than a garment. Keep it, restyle it or reinterpret it? We show you 14 ideas to give it a second life.
Every wedding has its own style
Whether a classic ceremony, beach wedding, garden party or boho celebration: every wedding has its own style – and it should be reflected in your outfit. While a grand evening gown is often too much for the registry office, a light, maritime dress is perfect for a beach wedding but less suited to a boho celebration in the countryside.
To help you sidestep fashion faux pas elegantly, our wedding guide shows you which look suits which type of wedding – from the civil ceremony to beach and boho weddings to a vintage celebration.
Decoding dress codes correctly
Your wedding invitation says Business Casual, Black Tie or Cravate Noir – but what does it really mean? No need to panic! Our dress code guide explains the most common terms and shows you which outfits work best for each one. You’ll learn how to interpret the invitation like a pro – and arrive perfectly dressed every time.
For the mother of the bride, maid of honour & guests
Whether mother of the bride, maid of honour, bridesmaid or guest – every role is a special occasion to shine. In our wedding fashion for guests you’ll find a wide selection of festive dresses, elegant two-pieces and special statement pieces.
From flowing maxi dresses to feminine midi dresses to eye-catching cocktail dresses with feathers: there’s the right piece for every role and every dress code. Browse the most beautiful looks and find your dream dress for the next big day.
Styling tips for the wedding celebration
What do I wear as a guest, which colours are off-limits, and what does the mother of the bride actually wear? Here you’ll find the answers to the most common questions about your wedding look.
What do you wear as a wedding guest?
As a guest, choose a festive, not-too-revealing dress that suits the dress code and the type of wedding – from an elegant midi dress to a long gown. What matters is high-quality fabrics, understated accessories and comfortable shoes for a long day of celebration.
Can guests wear white?
No – white and bride-like tones such as cream or ivory are reserved for the bride. As a guest, opt for pastels, bold colours or muted shades so you don’t steal the bride’s show.
Which colours are off-limits for wedding guests?
Off-limits are white and bride-like tones such as cream and ivory. All-black was long considered inappropriate too, but today it’s accepted with festive details. Very bold red can look too dominant depending on the occasion – when in doubt, go more muted.
What do you wear to a winter wedding?
For a winter wedding, go for warmer fabrics like velvet or jacquard, long-sleeved dresses and elegant layering with a stole or blazer. Deep, festive colours such as bordeaux, pine green or navy harmonise beautifully with the wintry setting.
What does the mother of the bride wear?
The mother of the bride chooses an elegant, festive outfit coordinated with the bride – often a dress or two-piece in muted or harmonious tones. Festive, yes, but not bride-like white and never stealing the bride’s show.
Trends & styling guides for wedding guests
For every role and every dress code there’s the right festive look. In our styling guides you’ll discover how to wear festive jumpsuits as a modern alternative to the dress, how feathers, lurex and metallic tones add glamorous accents, and which cuts look most beautiful on the big day – from off-the-shoulder dresses to elegant styles with sleeves.

























