Two Sisters. One Vision. A Label with Purpose.
It all began in Munich in 1985.
Sisters Beate and Jutta Ilzhöfer, two confident women with international modelling experience, decided to turn their passion for fashion and their eye for design into something of their own.
Their vision: to create fashion that empowers women – and celebrates individuality.
What started as a small atelier grew into an international brand that has stood for over 40 years of female empowerment, creativity and style. Yet one thing has never changed – the love for detail, a sense of quality, and the belief that fashion is more than clothing.
Ana Alcazar is an attitude. A way of life.
“We want our designs to make personality visible – and give every woman the feeling that she can achieve anything.”
– Be & Ju Ilzhöfer
Our Style – Feminine Power with Character
Every Ana Alcazar piece tells a story – your story.
Our designs balance elegance and ease, structure and movement, trend and timelessness.
Bold prints, precise cuts and flowing silhouettes highlight the personality of the woman who wears them – for those who know who they are and live their style with confidence.
Our inspiration?
Art, architecture, travel, urban culture – and the women who wear our designs. The result: collections that stand out without shouting. Expressive. Confident. Unique.
Our Values – What We Believe In
For us, fashion is a statement – an expression of personality, creativity and conviction.
These values define who we are:
- Creativity & Individuality – We create distinctive designs that inspire women to follow their own path.
- Female Empowerment – Over 60% of our team are women. We live equality, diversity and the courage to evolve.
- Quality & Longevity – Every piece is crafted with care and expertise to accompany you for years to come.
- Responsibility & Sustainability – Fair production, mindful resource use and short supply chains are essential to us.
- Community & Connection – Fashion connects. We celebrate women worldwide who wear Ana Alcazar – each in her own way.
Our Ethos – Responsibility Meets Vision
Sustainability is not a trend for us – it’s a commitment.
We produce mainly in Europe, collaborate with trusted partners and focus on fair, transparent processes. Short delivery routes, high-quality materials and respect for people and planet form the foundation of everything we do.
Because we believe:
True beauty arises when design, quality and responsibility are in harmony.
Ana Alcazar at a Glance
Founders & History
In 1985, sisters Beate and Jutta Ilzhöfer founded Ana Alcazar in Munich. With their global perspective, creativity and courage, they built a brand that inspires women to be visible.
Since 1995, Ana Alcazar has been part of the TRICIA JONES GmbH – representing over four decades of fashion expertise.
Headquarters in Munich
Our home is a former railway depot in the heart of Munich – now our creative hub, showroom and logistics centre. Ideas, designs and visions all come together under one roof.
Team & Philosophy
Around 30 dedicated people bring our collections to life – more than 60% of them women.
Our philosophy: Fashion is an expression of personality and attitude.
Collections
Four main collections per year plus exclusive capsule editions – defined by signature prints, precise tailoring and a unique blend of elegance and ease.
International Presence
Ana Alcazar is worn around the world – in boutiques, concept stores and partner shops across 20+ countries.
In our online shop, you’ll find the full collection, and with our store locator, you can discover Ana Alcazar near you.
Wear Your Story – because your style tells who you are.
That’s what drives us. We create fashion for women who know who they are – and aren’t afraid to show it.
Every Ana Alcazar piece is a tribute to femininity, confidence and creativity. It reminds us that style isn’t about trends, but about authenticity.
Wear Your Story is more than a slogan.
It’s an attitude. An invitation to celebrate yourself – with everything that makes you unique.
When you wear Ana Alcazar, you join a community of women who uplift, inspire and empower one another.
Together we show: True beauty shines when we dare to be ourselves.
Wear Your Story – and let the world see who you are. Love, Ana Alcazar
