Fashion for older women over 70 - Our guide with lots of looks

Be Bold with Color

Who says that once you’re over 70, you suddenly have to give up on color? Beige and gray tend to make many women look pale, and that doesn’t change even at 70. When choosing the colors you wear, pay attention to your skin tone and hair color. Women with fair, peachy skin tones generally feel quite comfortable in a variety of colors. As you get older, your preferences may change. Some colors may no longer feel right. Choose colors that let you shine because they flatter your complexion. How about red, orange, or pink?

Pattern Love

When choosing prints, the same rule applies: Wear what you like. Breton-style stripes exude a sporty, elegant charm that gives a youthful vibe. With floral designs, the specific pattern is key. Bold, large roses can be too much; millefleurs add a twist to your outfit without looking overdone. It’s especially important with patterns to take your height and weight into account. Prints that are too outlandish or bursting with color can look overwhelming.

Tip: If you choose a top with a bold print, a stylish denim jacket is always a good idea to tone down the overall look.

Emphasize the silhouette

Over the years, your figure changes. Your hips may get a little wider, and after menopause, your waist might not be as defined as it used to be. If you’ve gained a little weight around your midsection, that doesn’t mean you’re limited to XXL styles. On the contrary. Use your clothing to skillfully highlight your figure’s best features. Opt for flared, knee-length dresses in a flattering A-line cut to conceal the abdominal area and draw attention to your legs. Or accentuate a beautiful waist with empire-waist styles. Are you tall with long legs? Then a flowing maxi dress will look especially good on you, as it highlights your long silhouette. You know best where your best features are—try to draw attention to them.

Cleavage

Mature skin on your neck and décolletage can influence your choice of neckline. Perhaps you no longer feel comfortable in spaghetti-strap tops. Boat necks, round necklines, or a subtle V-neck are stylish alternatives. If you choose tops with a deep V-neck, you can create a harmonious and fashionable look by wearing a scarf or layering necklaces that cover your décolletage.

Upper Arms & Sleeve Length

Many women of a certain age aren't particularly fond of their upper arms. But by choosing the right top with three-quarter sleeves, you'll have a flattering alternative to a T-shirt at your disposal. 

Tip: You can also choose long-sleeved blouses and shirts and casually roll up the sleeves. The latter will add a stylish touch to many of your looks anyway. Or you can pair a stylish shirtdress with leggings and sneakers. A timeless combination.

The Right Length

The right length is a matter of personal preference. Seriously. In principle, anything goes. Knee-length dresses look great on slender legs. If you feel more comfortable with a little more fabric, why not try midi lengths? Miniskirts that are too short are out of the question for most mature women—they simply belong to a different generation, and many prefer to cover their thighs. Culottes—often with a comfortable elastic waistband and wide legs—are a good choice, as are chino pants that end just above the ankle. Pair them with loafers or sneakers and, for example, a vertically striped or white shirt blouse tucked in playfully to create a cheerful ensemble. At the same time, ankle-length pants pair very well with ankle boots, allowing you to put together a stylish outfit for women over 70.

Choose high-quality fabrics

Quality makes all the difference. Wear what makes you feel comfortable— in high-quality pieces. You can tell the quality just by looking at the clothes, and they really flatter you. Invest in timeless basics like wool sweaters, shirt blouses, wool coats, vests, or cardigans. A long knit coat lays the foundation for harmonious layering.

Jeans: A Must-Have

For women 70 and older, jeans are perfect for stylish outfits for a variety of occasions. A straight-leg style—that is, the classic regular fit with a light, loose cut—is a great choice that adds a youthful touch. Many women in their 70s find that their hips have gotten a bit wider. A shirt blouse that you let fall casually over the waistband pairs well with dark, loose-fitting jeans, as does a printed blouse with a blazer. A solid-color cashmere sweater also always looks great—and exudes exactly the kind of flair you love. In winter, you can pair it with comfortable flat ankle boots and a wool coat.

Comfortable Walking Shoes

Maybe you’ve changed your habits and now prefer to wear comfortable, flat shoes. The ongoing sneaker trend works in your favor here, and if needed, you can even wear insoles with these stylish shoes. But even in the summer, there are no limits to your creativity: Birkenstocks, flat sandals embellished with rhinestones, or colorful styles—there are plenty of ways to spice up classic looks with custom-designed shoes.

Making a Targeted Statement

Handbags, scarves, stoles, capes, and jewelry are a great way to elevate an outfit or breathe new life into older pieces. For example, purple sneakers can add a pop of color to a black-and-white outfit. Fashion has a lot to do with creativity and personal taste. Ultimately, it’s all about one thing: making you feel good.