Alessandro Michele im weißen T-Shirt, Jeans und grüner Baseballcap mit mehreren Layering-Ketten beim Schlussgang einer Gucci-Show, applaudierendes Publikum

Michele's New Hippie Chic

Written by: Christine Schmitz

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Time to read 2 min

Hardly any other fashion house has been shaped by as many personalities and styles as Gucci. Whether classic and elegant in the 70s, sexy and wicked in the 90s or hippiesque and trendy today - the Italian fashion house is constantly changing. And the new head designer Alessandro Michele has also given Gucci a new identity.


All eyes are fixed on the catwalk, which is slowly flooded with light. It is February 25, 2015, when designer Alessandro Michele presents his debut collection for Gucci, ushering in a new era at the traditional house. Music plays from the loudspeakers and the first model steps onto the catwalk.

Michele ushers in a new era at Gucci

The collection is androgynous, genderless and not very sexy. High-necked flared blouses with pleated midi-length skirts, Birkenstock-like sandals in combination with wide, body-hugging dresses and fur-trimmed loafers peeking out from under the oversized suit pants. The show is the dismemberment of the Gucci style that former creative director Frida Giannini shaped for almost a decade. You look in vain for provocative bodycon dresses, killer high heels or dramatic make-up.

Portrait of Alessandro Michele with long waves and a beard in a black floral-embroidered suit with a high-necked pussy-bow blouse
Floral embroidery, pussy-bow blouse, no bodycon: Michele replaces provocative elegance with a romantic, androgynous aesthetic

Michele's first collection paved the way for a new look. When the designer shows himself to the public for the first time after the show with his long hair, cotton trousers that are far too wide and a necklace adorned with shark teeth, he looks more like a hippie from San Francisco in the 1970s than the high-fashion designer you might imagine him to be. His personal style is still reflected in all of his collections today. For winter 2016, for example, he put oversized nerd glasses on his models' noses and covered them in long, colorful maxi dresses. The current collection for summer 2017 is inspired by the boho chic of the 70s. Michele creates a colorful glittering world with almost kitschy tulle skirts combined with frilly blouses, a baseball uniform gets glittering embroidery, the puffed sleeves of the maxi dresses have the shape of a pineapple and the classic Gucci cardigan gets a hood without further ado. Michele approaches fashion with an almost childlike impartiality. Without conventions, rules and traditions, he finds his very own way to create something completely new.

Alessandro Michele in a shimmering tiger-print suit with a gold bow tie on a red carpet
A colourful glittering world instead of fashion rules: Michele's maximalist tiger-print suit shows his almost childlike, open-minded joy in design

Designer feeling à la Gucci

Good to know

Alessandro Michele shaped Gucci as Creative Director from 2015 to 2022 with his romantic, maximalist style. He has been Creative Director at Valentino since March 2024.

Fashion editor Christine Schmitz for Ana Alcazar

Christine Schmitz

My love of fashion and communication brought me to Ana Alcazar - having grown up as a copywriter & concept developer in classic advertising, I have been writing for our Munich-based designer label for over 10 years. In the editorial team, I am responsible for all corporate topics, and I also deal with current trends and my favorite topic, equality.