Two Sisters. One Vision. A Label with Purpose.
It all began in 1985 in Munich:
Sisters Beate and Jutta Ilzhöfer, both confident women with international modelling experience, decided to turn their passion for fashion and their feel for style into a label of their own. Their first collection was born in a courtyard atelier: Tricia Jones, avant-garde couture. Their vision: to design fashion that empowers women – and celebrates their uniqueness.
In 1995, Ana Alcazar joined the house – an invented name that stands for temperament, diversity and joie de vivre, created for a younger audience beyond couture. The new brand captured the spirit of the times and became the house’s sole collection. Over the years, the small atelier grew into an international brand that today stands for more than 40 years of female empowerment, creativity and a sense of style. One thing has remained: the love of detail, the feel for quality – and the firm belief that fashion is more than clothing.
Ana Alcazar is an attitude. A way of life.
“We want our designs to make personality visible – and give every woman the feeling that she can achieve anything.”
– Be & Ju Ilzhöfer
Our Style – Feminine Power with Character
Every Ana Alcazar piece tells a story – your story.
Our designs balance elegance and ease, structure and movement, trend and timelessness.
Bold prints, precise cuts and flowing silhouettes highlight the personality of the woman who wears them – for those who know who they are and live their style with confidence.
Our inspiration?
Art, architecture, travel, urban culture – and the women who wear our designs. The result: collections that stand out without shouting. Expressive. Confident. Unique.
Our Values – What We Believe In
For us, fashion is a statement – an expression of personality, creativity and conviction.
These values define who we are:
- Creativity & Individuality – We create distinctive designs that inspire women to follow their own path.
- Female Empowerment – Over 60% of our team are women. We live equality, diversity and the courage to evolve.
- Quality & Longevity – Every piece is crafted with care and expertise to accompany you for years to come.
- Made in Europe – We produce exclusively in Europe, working with carefully selected partners and short supply routes.
- Community & Connection – Fashion connects. We celebrate women worldwide who wear Ana Alcazar – each in her own way.
Our Ethos – Responsibility Meets Vision
We produce exclusively in Europe and work closely with carefully selected partners. Short supply chains, high-quality materials and transparent production processes are at the heart of what we do.
Because we believe true beauty emerges when design, quality and responsibility are in harmony.
Ana Alcazar at a Glance
Founders & History
In 1985, Beate and Jutta Ilzhöfer founded their first label in Munich, the couture collection Tricia Jones. Ana Alcazar followed in 1995 – with an international outlook, courage and passion, they created a brand that inspires women to be seen.
Since 2000, Ana Alcazar has been the sole collection of TRICIA JONES GmbH – and stands for more than four decades of creative fashion expertise from Munich.
Headquarters in Munich
Our home is a former railway depot in the heart of Munich – now our creative hub, showroom and logistics centre. Ideas, designs and visions all come together under one roof.
Team & Philosophy
Around 30 dedicated people bring our collections to life – more than 60% of them women.
Our philosophy: Fashion is an expression of personality and attitude.
Collections
Four collections a year: two main collections of around 250 styles each and two capsule collections, each built around an occasion – plus styles available exclusively in the online shop. Typically Ana Alcazar: distinctive prints, precise cuts and a mix of elegance & lightness.
International Presence
Ana Alcazar is worn across Europe and Australia – available at around 500 boutiques, concept stores and retail partners in more than 20 countries, as well as on Zalando and About You.
In the online shop – since 2012 – and in the Ana Alcazar app you’ll find the entire collection, and our store locator shows you where to experience Ana Alcazar offline too.
Wear Your Story – because your style tells who you are.
That’s what drives us. We create fashion for women who know who they are – and aren’t afraid to show it.
Every Ana Alcazar piece is a tribute to femininity, confidence and creativity. It reminds us that style isn’t about trends, but about authenticity.
Wear Your Story is more than a slogan.
It’s an attitude. An invitation to celebrate yourself – with everything that makes you unique.
When you wear Ana Alcazar, you join a community of women who uplift, inspire and empower one another.
Together we show: True beauty shines when we dare to be ourselves.
Wear Your Story – and let the world see who you are. Love, Ana Alcazar
